Alberta Teachers Retirement Fund (ATRF)
ATRF provides a full range of services for plan members. This includes: paying pensions and other pension benefits, providing various information materials, conducting pension seminars, webinars, and personal meetings, providing pension and termination benefit estimates, calculating cost to purchase pensionable service, transferring service between pension plans, and maintaining individual plan member data.
Project:
2025 Annual Report & Member Report
Details:
ATRF chose the headline “Rooted in Trust, Evolving with Purpose.”, and wanted to highlight ATRF’s evolution while maintaining a consistent focus on trustworthiness and purposeful growth in our expertise.The design style was a progression of the 2024 creative, featuring an illustrative representation depicting a simplistic, modern tree-lined pathway with overlapping leaves of varying size and colour, and silhouettes of 2 people on the path. The graphic elements, typeface and logo placement lend to the very clean and airy creative feel. The expanded colour palette is highlighted in the inside pages, where the vibrant colours are strategically used in the graphics (charts, tables and call-outs). The trees - as shown on the cover - were used as page footer graphics
Deliverables:
Print and digital reports
