Alberta Teachers Retirement Fund (ATRF)
ATRF provides a full range of services for plan members. This includes: paying pensions and other pension benefits, providing various information materials, conducting pension seminars, webinars, and personal meetings, providing pension and termination benefit estimates, calculating cost to purchase pensionable service, transferring service between pension plans, and maintaining individual plan member data.
Project:
2024 Annual Report & Member Report
Details:
ATRF chose the headline “Rooted in Trust, Evolving with Purpose.”, and wanted to highlight ATRF’s evolution while maintaining a consistent focus on trustworthiness and purposeful growth in our expertise.The design we presented is a modern illustrative representation depicting a simplistic modern tree with overlapping leaves of varying size and colour, with its roots extending downwards towards the title of the Report on the cover. The graphic elements, typeface and logo placement lend to the very clean and airy creative feel. The expanded colour palette is highlighted in the inside pages, where the vibrant colours are strategically used in the graphics (charts, tables and call-outs). The shape of the modern leaf - as shown on the cover - were used to highlight important information.
Deliverables:
Print and digital
Project:
Mailchimp Newsletter Template
Details:
Looking to update their communications strategy to reach specific audiences, the ATRF developed asked Diva to create a refreshed look for their Mailchimp newsletter. This Mailchimp template was designed to be flexible with brand fidelity, ensuring easy communication across diverse audiences. The design adheres to the ATRF visual identity by using main brand colours and fonts for consistent recognition.To accommodate varying user needs, the template features pre-designed mastheads, enabling immediate audience segmentation for each newsletter. Furthermore, the inclusion of dedicated layout options and an icon library allows ATRF to visually highlight key information for their members. Finally, an instruction sheet is provided alongside the template to guarantee that staff can easily edit, update, and share the template while preserving the established design.
