Alberta Insurance Council (AIC)

The Alberta Insurance Council has been working for Albertans for 35 years and counting, at no cost to taxpayers. Operations are wholly industry funded through examination and licensing fees, and assessments to the insurance industry. The AIC serves to fulfill the mission of protecting Albertans through the licensing and regulation of insurance agents, brokers, and independent adjusters.

Project:

2025 Annual Report

Details:

This year’s artwork is inspired by the themes of change, adaptation and future-forward direction. Using the diamond and circle from the logo, we created a pattern full of transformations and evolutions, converging together creating an arrow pointing forward on the cover. The different forms created as the shapes change colour and overlap denote adaptation and change, and are used in varying scales on the inside spreads for continuity.

Infographics and illustrated pull-quotes are added throughout to draw attention to highlights and noteworthy milestones. A geometric sans serif font compliments a serif font for headings and reflect the traditional past and modern future.

Deliverables:

Digital and print report & highlights 1-pager

Project:

Annual Report 2024

Details:

This year’s Report celebrates the 35th anniversary of the AIC. A background graphic for the cover and featured timeline spread were created with multiple layers of the diamond from their logo, abstractly representing different moments in time. Working with the brand colours, and bright green from their newly designed website, we added a shades of blue to give energy and depth to this celebratory Report. A geometric sans serif font compliments a serif font for body copy and reflect on the traditonal past and modern future. The clean layout featuring highlights from the year along with Alberta landscapes and a timeline spread give this year’s Annual Report a professional, celebratory look while complimenting the main AIC brand.

Deliverables:

Digital and print report

Project:

Annual Report 2023

Details:

By duplicating the circle from the capital ‘I’ in the logo, we created a pattern that subtly mimics the logo’s diamond shape. We then added more dots in a professional blue-grey colour to tone down the bright purple and teal to expand the graphic on the cover and into the inside of the publication. Working with the brand colours, we chose new fonts for their geometric shape that reflect the graphic elements created. The clean layout featuring photos from an internal photo shoot, along with Alberta landscapes and as graphic elements from the cover give this year’s Annual Report a professional, welcoming look while complimenting the main AIC brand.

Deliverables:

Digital and print report