Genome Alberta

Genome Alberta is an economic and social impact organization at the forefront of enhancing Alberta’s future through research and innovation. It is an upstream innovation catalyst that helps fill the pipeline of Alberta’s innovation ecosystem with valuable genomics-based opportunities, and a convener, connector and catalyst that unities academia, government and industry to find genomics-based solutions for Alberta’s greatest challenges and opportunities.

Project:

Annual Report 2023-24

Details:

With this year’s annual report theme was “Going Forward Together”, we wanted to depict movement along with collaboration in the design. We dissected the Genome Alberta established brand graphics and explored using them in a different way... which resulted in creating a ‘wave’ graphic which we then incorporated as the motion element for the overall design. Overlays of colour and line work alluded to collaboration within the sectors

Deliverables:

Digital and print report

Additional designed projects:

Overview brochure, strategic and business plans, pull-up displays.

Project:

Life Sciences Week Stickers

Details:

Genome Alberta was going to have a booth set up at the University of Alberta’s Life Sciences Week Fair, and came to us to design stickers that they could give away to students that visited the booth. They were looking for a design that was appealing to a mid-20s audience, represented the genomics industry and the Genome Alberta brand, and would look cool enough to stick on the side of a water bottle.

We designed and delivered three concepts and our client loved them all; they decided to print all 3!

1. Genomic sequencing lettering with headline highlighted within “KEEP CALM AND SEQUENCE ON.”

2. and 3. Genomic/DNA sequencing patterns.

Stickers were printed on a holographic sticker paper.

Deliverables:

Three stickers

Additional designed projects:

Overview brochure, strategic and business plans, pull-up displays.