The Office of the Auditor General of Alberta (OAG) is an office of 150 people mandated by the Auditor General Act to examine and report publicly on the government of Alberta’s management of the public resources entrusted to it.
With a new and innovative strategy for communications, OAG approached us to tweak their logo and create a new set of design standards. By changing the colours and fonts, and removing one of the arrows from the old logo, we were able to update the logo to be more forward thinking (golden arrow/page corner pointing up) and transition easily without having to completely re-brand.
Using gold, black and white as the main colour scheme kept the tone professional and classy, while adding four new vibrant secondary colours to pair with the gold gives the OAG opportunity to vary the tone of each communication piece. We also chose two different fonts that pair well with each other or can be uses alone to enhance the intended message (e.g. fun and modern student recruitment campaign versus serious and traditional internal audit report). We also developed a tagline treatment, several Microsoft templates for Power Point and Word, (letterheads, nametags, report covers, etc.), and a stationary package including notepads, business cards, letterheads, envelopes, address labels. This list keeps on growing as the brand develops and we are continually creating new pieces for the OAG to accommodate their growing needs.