Edmonton Community Foundation

Donor Awareness

Branding. Print ad campaign.

Edmonton Community Foundation (ECF) encourages philanthropy and funding for charitable activities. Through contributions from Edmonton and area donors, the Foundation assembles and administers permanent pools of capital so the returns can be perpetually reinvested in our community.

ECF approached Diva to create an awareness ad to promote their foundation. Diva recommended creating a series of ads, focusing on various donors and their individual contributions. ECF loved the approach and rounded up nearly a dozen of willing donors for a photoshoot and to tell their stories. What resulted was an awareness campaign with longevity and impact.