City of Edmonton

Abundant Community Edmonton Materials

Logo. Branding. Book layout. Illustration. Forms. Postcards. Promotional materials.

Abundant Community Edmonton (ACE) is a new City of Edmonton initiative that aims to build strong neighborhood connections while fostering a culture of care and belonging among Edmonton’s communities.

Diva started with the design of the ACE logo that emulated the warmth and vibrancy that a community of people working together create. Using elements from the logo, a brand was created and applied to the interactive Resource Guidebook, fillable pdfs and other resource materials. ACE wanted the guidebook to be visually stimulating and engaging, so we created illustrations of people with speech bubbles to further extend the brand. Additional materials were developed to introduce neighbourhoods to the initiative.