CapitalCare Foundation

Stepping Up Norwood.

Fundraising Campaign Brochure. Logo.

CapitalCare Foundation is reimagining continuing-care with the development of a new seniors care facility in the heart of Edmonton. Needing to appeal to donors for investment in bringing the facility to life, Diva was asked to develop a campaign that was bold, energetic, and distinct. We created a logo and donor brochure that was distributed to potential donors which included fun vector illustrations of seniors and their families, concept images from the architect, and vibrant colours and geometric shapes.


Engage the Arts.

Campaign Poster. Postcard. Social Media. Web.

The CapitalCare Foundation developed an event series to engage seniors with different art and performance events and was set to begin in the spring of 2020. Unfortunately , the pandemic brought an end to the series, but the initial events were scheduled and event material was created and distributed. They were looking for a bright, playful look that spoke to the different areas of art, dance, music and singing. Graphics were created for various social media platforms and the Foundation website.