Branding. Annual report. Traditional string art.
ADLC is a critical partner in the Alberta education system, providing 21st century learning opportunities to meet the diverse and evolving needs of Albertans. ADLC offers distance learning for students and resources for teachers.
Diva was thrilled when ADLC came to us asking for an unique look for their annual report. Inspired by their recent campaign theme, “Connect,” Diva created custom string art for the report graphics. The strings, in colours that represent the 3 sectors of on-line learning that ADLC offers, represent ADLC’s connections between their resources and their users. Getting out hammer and nails, we hand strung their graphics, then photographed them for the report. To further enhance the report, we incorporated Q&A’s and personal success stories to recap their year.